Years of experience working with some of the most recognized brands in beauty has led us here, to the start of something

We were founded by a passionate, accomplished beauty executive on a mission to discover and develop groundbreaking new beauty.

In an industry saturated with similarity, we believe in the power of originality. Our highly focused and informed eye enables us to see past the infinite clutter and zero in on the brands, products, ideas and concepts we believe are truly innovative. Through our strategic and creative guidance, extensive network of beauty insiders and keen understanding of the business, our ultimate goal is to turn products into cult favorites and brands into industry icons.